I was honored to accept an invitation from the Mexican Society on Nuclear Magnetic Resonance (SOMERMN) to present the Plenary Lecture at the 11^th Experimental NMR Meeting. The event took place at the Universidad Veracruzana in Xalapa on August 28^th and 29^th.

The lecture entitled Hyperpolarization Phenomena, offered a comprehensive overview of the field, including the fundamental theory, experimental implementation, and diverse applications of hyperpolarization techniques for NMR. I also gave a separate presentation showcasing my research group’s work on applying hyperpolarized ¹²⁹Xe NMR to challenges in materials science.

The meeting was highly successful, bringing together more than 50 participants ranging from undergraduates to established professors and researchers. The success was driven not only by the quality of the speakers but also by vibrant poster sessions and the broad relevance of the topics covered. With support from sponsors like Bruker, JEOL, and Magritek, the meeting effectively delivered on its goal of providing both theoretical and practical NMR knowledge applicable across scientific disciplines.

Beyond the formal presentations, I enjoyed invaluable opportunities for academic exchange with the Mexican NMR community. It was a pleasure to speak with Dr. Roberto Gil, Editor-in-Chief of Magnetic Resonance in Chemistry, who expressed a strong commitment to supporting the region’s researchers. I am optimistic that these interactions will lead to significant future collaborations.

Finally, I wish to express my profound thanks to the Organizing Committee for their hospitality and for the outstanding program. My special appreciation goes to Dr. Armando Ariza Castolo for his effort and interest before, during and after the event.